The Tonda ice cream display case was born from the dream of creating a display case unlike any other, a display case that could give ice cream a magical display, with the same joyful soul of the product it was designed to house and that would bring a fresh breath of innovation to a context that, although technologically in constant evolution, had not offered breakthrough innovations for over sixty years. A display case capable of arousing those emotions that, like ice cream and the universe of childhood it represents, make everyone a child, but that at the same time marked a leap forward also from the point of view of technology, usability, protection for the environment and for the health of operators. We are at the beginning of the third millennium.